Don’t Be The Lone Wolf
Image Source: Caroline Cain
I have seen a few episodes of “The Profit” where the small business is run by one person who is inevitably struggling to keep up with everything.
This is especially true for solo entrepreneurs. Marcus Lemonis mostly recommends finding a partner or two to take some of the load off.
The same goes for your sales funnel.
If you’re not an expert in certain areas of the sales funnel such as content, email or sales, then you’re the best bet would be to outsource that area to an expert.
While you may not want to let go of your budget, if you’re looking to grow then outsourcing work to experts is important.
They will be able to help create customer personas, build high converting landing pages, attract the right customers to those landing pages, nurture leads through email, close deals and encourage word-of-mouth referrals.
Analyze your sales funnel and analytics to discover which areas are not performing.
As well as analysing, have a genuine think about which areas you’re not familiar with or which areas you need help with.
When you have done both of these things, you will be able to determine what type of experts you need, so you’re no longer going it alone.
I say to outsource rather than to hire an employee because you will more likely get more for your money through a freelance expert.
Employees are paid a set wage not matter how much work they get done in their daily 8-hour shift.
On the other hand, freelancers need to work for their money which is why they will get more done than employees.
If freelancers don’t work then, they don’t get paid. If employees don’t work then, they still get paid.